TBT: WHEN WINKY GOT SASSY

Share on FacebookTweet about this on TwitterShare on TumblrPin on PinterestShare on LinkedIn

It was January 1996 and thanks to the ‘grunge’ trend, the world of fashion was a drab flannel place.  Other than Betty Rubble becoming a Flintstone Vitamin, there wasn’t much to celebrate in the pop culture centric world of fashion.  But then it happened, Winky&Dutch got Sassy.

SASSY MAGAZINE FUN FACTS -Sassy Hired Chloë Sevigny off the street, as an intern credited with discovering her -Editor staff split between Australia & USA -Focus: American ten girls who like indie rock
SASSY MAGAZINE FUN FACTS
-Sassy Hired Chloë Sevigny off the street, as an intern credited with discovering her
-Editor staff split between Australia & USA
-Focus: American ten girls who like indie rock

SASSY was notorious for knowing their readership, what they love to read about, brands they loved to wear, and who they thought was cool.  If there was a zeitgeist happening at this time in history, SASSY was onto it.  SASSY was meant to mirror teen magazine DOLLY of Australia, still in print.

Winky&Dutch accessories were shown in a 4 page editorial spread.  Our American Made Accessories were pushed to their fullest potential  - some were even repurposed, as seen here with our link bracelets re-styled as a BELLY BELT on a just slightly older than a teenage girl model.
Winky&Dutch accessories were shown in a 4 page editorial spread. Our American Made Accessories were pushed to their fullest potential – some were even repurposed, as seen here with our link bracelets re-styled as a BELLY BELT on a just slightly older than a teenage girl model.

Re-purposed bracelets as belly belts, rings, necklaces, button covers, makeup mirrors, strap protectors, charms, and necklaces shown in this editorial were just the tip of the iceberg of the fabulousness available at Winky& Dutch

You have to admit - regardless of the styling, it is refreshing to look at an editorial that is truly styled together using products from dozens of designers, which is certainly different from now.
You have to admit – regardless of the styling, it is refreshing to look at an editorial that is truly styled together using products from dozens of designers, which is certainly different from now.

Times always change and fashion changes with it.  Luckily Winky&Dutch has changed too. Changing up our assortment by saying goodbye to products like lamps, makeup mirrors, & button covers, may hurt a bit but this is what allows us to move forward and give a SASSY hello to the future and add newness like tac pins, charms or post earrings. Most importantly Winky&Dutch remembers to keep whats important, our classic accessories are still proudly made in the USA, and just as the slightly hilarious SASSY editorial proves, our accessories and our artwork are timeless and multi functional